In our final interview on the Impericon Never Say Die! 2013 tour, we catch up with headline band Emmure. Having been on the tour before the band admit that it’s an honour to come back as the headline act. Front-man Frankie Palmeri chatted to us pre-show about playing on the tour, causing controversy and giving his younger self some advice…
You guys are headlining the Never Say Die! tour- have you been enjoying it so far?
Yeah, it’s been great so far. We’re quite familiar with the UK cities now.
You’ve played it before, is it good to be back on the tour?
Yeah it’s really cool because Never Say Die is a really largely branded tour and people know about it so to headline it is quite the honour.
Your last album ‘Slave To The Game’ was your highest charting album to date; I guess in a career spanning ten years to know that your music is still being so well received is great?
Numbers to me don’t really matter, what matters to me is the content and how people feel about it. I think the fact that we charted is cool, but I’m interested to look to the future and continue to put out records that people enjoy so that we have an entire catalogue that people can look back on. That’s the goal for the band, to make as many dope songs as possible, so fans can come to the show and let loose. That’s what we’re all about, being on stage and creating that visceral moment so everyone in the room can enjoy it with us.
Have you started thinking about the 6th album? I know that you’ve said that this album is not going to be about the same things?
Yeah, we’re just in a better place internally so that means creatively we’re more trusting and communicating better. This next record is going to be a step up for us and kind of a departure, not from our sound but just in a better direction.
How far are you into the process?
We’re getting there; we’re still writing and still getting ideas together and the stuff is coming out great. Day by day we’re putting the pieces together and we’ll be going to the studio in January, ready to get to work.
How easy is it to write on the road?
The work never stops, there are no breaks, especially with our schedule. Every day is a new day to get things done and we just take advantage of the space that we have.
People struggle to define what genre you fit into? Does genre matter for you guys or is it just a case of if it works then it works and you take on a variety of styles?
It’s cool that people have a hard time defining us because that means we’re doing something that other people may be afraid to do with their sound. I try to achieve that goal of being a band that’s separated from the pack, a little bit on the outskirts of where people are used to, not so much fitting the mould. I don’t mind it; if we can be a flagship band for right now, then it’s an even bigger honour. We always write music that we enjoy and go on stage and do our best to get people involved. Music should be about hearing what you love and taking it all in.
It’s been 10 years since you guys started- does it feel like a decade?
When I look back on it yeah [laughing], but I generally don’t think in terms like that. I look at it like we’re on a journey and the journey so far has been crazy and we’re all so very blessed and lucky that we’re doing it. We have high expectations of each other and that’s the best motivation to be better and do better.
Would you have changed anything over the past ten years or do you feel like everything happens for a reason?
[Laughing] I would’ve shut up a lot more, maybe. My mouth has got me in some pretty interesting situations. But I can’t really be too mad at myself because everything has taken me to where I need to be.
You left all social media after getting banned from Instagram – are you back on it now? Was it refreshing taking a break from it?
No, I’m not back on it. I hate that it’s become so much about everything else but the music and that makes me sick. Now I just don’t care for it and I think about the people that I really admire and they wouldn’t have ever had a Twitter or Instagram. I’m still rooting to get Instagram back because I had an awesome chance to make so many friends worldwide so that’s the only thing I’m annoyed about. Now that I’ve completely cut myself off I look at everyone around me and it’s a sea of heads down and I’m the only person sitting up straight and looking up. Now I feel like I’m a little bit more free in my thoughts, so there are positives to it.
You guys get quite a bit of hate online- does that just spur you on more?
I think that the old me, yeah, I gave people s**t back just because it’s easy for me to cut somebody down when they’re doing something so pathetic. In a way it would bother me. But the polarity we create in people’s opinions has helped our success. You either love us or hate is and I would hate to be in the middle
And finally, what’s next for you guys?
We’re doing a US tour and then heading back into the studio and then back in Europe. We always come back here.
CLICK HERE to read a review of the live show