Meet It Boys!, the Hollywood alt-pop
quintet are set to take
And, if it comes in the form of anything like It Boys!, with their
good looks and big hooks, then they will be
the next big thing. “Burning Up” the band’s second UK
Perfect album opener “Start The Party” typifies It Boys!’
sound; verses part sung, part rapped, building to up-beat pop-hook choruses
with catchy lyrics that are just begging to be sung along to. Setting the mood
for the album the band’s sound blends guitar rhythms and electronic based beats,
creating something fresh and enjoyable. “Guys Don’t Like Me”, the bands first
single, brings a rockier edge to their repertoire with confident vocals,
thrashing guitars and infectious upbeat chorus, as exemplified by
electronic-rock bands such as “Breathe Carolina”. “Sun Burns Out” and “Crazy” are the perfect tracks to take
you from the beach to the club respectively. Their vibrant pop sounds are
effortlessly anthemic. You can’t help but be pulled in; the It Boys! are a gang
everyone wants to be a part of.
“Introduction” also sees some other great artists jumping on
board to offer their vocal services, such as American hip-hop artist J. Trill who
features on “Rooftops”. The song’s slower beginnings lead to a soaring chorus with
a ‘club vibe’ and undertones of dance beats to which J. Trill’s distinctive
voice raps over the top. His laid back style makes way for a huge closing chorus
which would be right at home amongst a huge festival crowd. “Torn in Two”
strips things back a little, showing a more heartfelt serious side to the It
Boys! in this take on a love story. Lead singer Matt’s impressive vocal range
is complimented by the female vocals of BC Jean who penned Beyonce’s “If I Were
A Boy”. “Burning Up”, the new single, sees not one but two huge artists get in
the mix. Matt’s effortless rapping [stylistically much like LMFAO] leads to a melodic
bridge courtesy of Lacey Schwimmer which builds to an electronic fuelled
infectious chorus. “I was born with diamonds on my toes, MAC lip gloss so hot
when it glows” emblazons Jeffree Star as he takes his unique style and stamps
it on “Burning Up”.
It Boys!, with their blend of musical styles, infectious
beats [and great hair] re-invigorate
pop sensibilities and re-invent the typical pop sound. File next to bands such
as “Metro Station” and “3OH!3” It Boys!’ unarguably catchy songs and pop-rock vibe
is contagious. With all that said, we can’t wait to check out their live
show! “Introduction” marks merely the
beginning of the bands career; the prologue if you will and, as sure as in any
novel, there will be many more pages and indeed music in the It Boys! journey.
Be sure to
check out It Boys! on their debut UK
20th – Norwich Waterfront Studio
21st – Cardiff The Moon Club
22nd – London Barfly
23rd – Birmingham o2 Academy (w/ Forever The Sickest Kids)
24th – Manchester Club (w/ Forever The Sickest Kids)
25th – Glasgow Cathouse (w/ Forever The Sickest Kids)
26th – Slam Dunk Festival North, Leeds University
27th – Slam Dunk Festival South, University of Hertfordshire, Hatfield
