Friday 12 July 2013

Rudimental & Bipolar Sunshine // Team Up & Create New Track In A Day

On Thursday 11 July 2013, pioneers of the new wave of British dance music, "Rudimental" in collaboration with "Bacardi Beginnings", and their chosen emerging artist, "Bipolar Sunshine", took on the entire A&R process in just 24 hours, before finally performing an electric, adrenaline-fuelled live show .
In the first of the unique series of BACARDÍ Beginnings creative projects, Rudimental and Bipolar Sunshine wrote, recorded, released, rehearsed and performed their original track - “Distance (BACARDÍ Beginnings)”all within 24 hours. 
To listen to the track and to see how it was made click below...

Starting at a studio in London at 7am, Rudimental jammed on trumpets, drums, guitars, keyboard, organ, bass, horns, with Bipolar Sunshine layering in vocal ideas, building the chorus, and so creating their first track together. With a danceable and upbeat tempo inspired by disco and house, “Distance (BACARDÍ Beginnings)” is a melody-driven, funky, feel-good track.

With the track mastered and finished, the testing process ended with their energetic performance to a packed, rapturous crowd of adoring fans.

 

Reflecting on the project, Rudimental’s Amir Amor says: “We loved working with Bipolar Sunshine – he works quickly, like we do, so the process just flowed. He’s a wicked lyricist, his ideas for the topic of the song basically dictated and inspired the direction “Distance” went.  We hope this BACARDÍ Beginnings project gives him the recognition he deserves and we hope that we can work together in the future.”

Manchester-born Bipolar Sunshine adds: “Rudimental are such talented musicians that the creative process was a breeze. Being part of the BACARDÍ Beginnings project has been incredible; I would never have thought that I would be creating music with Rudimental at this stage of my career. It’s also opened me up to another genre that I wouldn’t have considered before. This has taken me out of my comfort zone – which is a good thing.”

IN THE STUDIO VIDEO HIGHLIGHTS: 


The details of the next artist pairings involved in the BACARDÍ Beginnings programme and their individual creative projects will be announced at the end of July, with the final pairing revealed in October.

BACARDÍ Beginnings was created in 2012 to give up-and-coming artists the opportunity to be mentored by established acts and showcase their sound to a wider audience. Last year saw Joe Goddard (Hot Chip), Friendly Fires and Mylo work with Jessie Ware, AlunaGeorge and Ronika respectively.

BACARDÍ Beginnings aims to encourage people to boldly pursue their passions, just as the iconic rum brand has done for more than 150 years - whether creating a revolution in rum-making, inspiring pioneering cocktails, or fighting for freedom.

To follow the entire BACARDÍ Beginnings campaign, go to www.bacardibeginnings.com